NEWS RELEASE

 

 

                                                                       

                                                                       

 

FOR IMMEDIATE RELEASE

 

Allureis Inc. and Paradise Maui

form Strategic Alliance

 

Oceanside, CA / March 14,2007 / Allureis Inc. and Paradise Maui announced today the formation of a strategic alliance that is intended to enhance the value both companies currently deliver to their respective customers. Each company commands a distinguished industry position ? Allureis, as a leading developer and marketer of loyalty programs, and Paradise Maui, as the eminent web portal for Hawaii activities.

 

Allureis is a leading developer and marketer of next-generation loyalty programs based on proprietary design and patented technology. The company is currently rolling out its innovative new Thanks Gift Certificate program with dominant media partners in major markets throughout the US. Also during 2007, the company will go live with two more one- of-a-kind loyalty programs, including its revolutionary new Anchor Store Loyalty program.

 

Paradise Maui, operating as ParadiseMaui.com, combines the best features of a discount travel agent, concierge service, and island destination guide, all in a single, easy to use web portal. Operating for nearly a decade, ParadiseMaui.com has received numerous awards, as it helps island travelers from all over the world get the most fun and greatest value from their island experience. Discount dining, real estate and lodging, Maui weddings, land and sea adventure are just a few of the many services available through ParadiseMaui.com.

 

Stuart Graham, CEO of Allureis, stated, “The timing of this alliance is excellent, because both Allureis and Paradise Maui are poised for rapid growth. Since web promotion is key to the growth strategy of Allureis, we believe the ParadiseMaui.com promotional link on our web pages will be an excellent benefit for our customers.” He added, “I also believe there are exciting future expansion possibilities with our relationship.”

 

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